---
title: "Speeding Planning Approvals | Gendo"
description: "How Gendo helps architecture studios accelerate planning approvals with AI-generated visuals that improve stakeholder understanding and reduce pre-application cycles."
lang: en
json-ld:
---

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Use Case

# Speeding Approvals &   
Client Sign-Offs 

Turn rough sketches and basic models into photoreal visuals that accelerate client buy-in and planning approvals.

Eliminate the trust gap between concept and conviction. Show stakeholders exactly what you see—without waiting for overnight renders.

Explore 

The Challenge

## Why approvals take so long 

Architects understand their vision. The challenge is helping everyone else see it too.

### Months in pre-application

Projects stall because stakeholders can't visualize proposals from technical drawings

### Endless revision loops

Back-and-forth with planners who struggle to understand design intent

### Trust gaps

Clients hesitate to approve concepts they can't fully see or understand

### Resource constraints

Only select projects can justify time-intensive visualization work

The Transformation

## From rough to ready in seconds 

Drag the slider to see how Gendo transforms basic renders into photorealistic imagery.

![With Gendo](https://assets.gendo.ai/marketing/gendo-post-render.png)

With Gendo

![Before Gendo](https://assets.gendo.ai/marketing/gendo-pre-render.png)

Before Gendo

Drag to compare

Basic 3D export Photorealistic render 

The Process

## Four steps to faster approvals 

01 

### Upload your sketch or model

Start with a rough concept, hand sketch, or basic 3D export

02 

### Transform in seconds

Gendo converts your input into photorealistic visuals with context

03 

### Present with confidence

Share compelling imagery that stakeholders can immediately understand

04 

### Accelerate decisions

Move from concept to approval faster than ever before

Case Study

## Salmon Planning Company 

A 25-year practice combining architecture and planning consultancy, now accelerating client sign-offs with Gendo.

### About the Practice

Based in the South West of England, Salmon Planning Company brings architects and planning consultants together under one roof. Their integrated approach ensures planning and design are aligned from the outset, streamlining communication and reducing risk across residential, commercial, and agricultural projects.

### The Challenge

Although the practice had skills to produce high-quality renderings in-house, time and budget often limited what could be achieved. Only select projects could justify detailed visuals, despite their clear value in helping clients understand proposals.

"The architect often knew the end result would be strong, but getting buy-in from the client could sometimes be tortuous."

— Matt Green, Director of Architecture

![Salmon Planning project render](https://assets.gendo.ai/marketing/gendo-render-1.png)

Result

Client-ready in minutes

"Having the Gendo-prepared image on screen or on the table in early meetings is a powerful touchpoint—we get that client excitement and buy-in much more easily."

Matt Green, Director of Architecture — Salmon Planning Company

Impact

## What changes with Gendo 

### Accelerated buy-in

Concepts signed off far sooner than before—clients see and believe immediately

### Enhanced live sketching

Hand sketches gain credibility when paired with Gendo visuals in meetings

### Time savings

Hours of rendering reduced to minutes without losing quality

### Team adoption

Staff share prompts and references, turning Gendo into a collaborative tool

10+

Hours saved monthly

Per project on average

40%

Faster approvals

Planning cycle reduction

85%

Client approval rate

On first presentation

"Now, the Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me'—the image speaks for itself."

Matt Green

Salmon Planning Company

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