Faster Visuals, Stronger Proposals: Lanza Architects’ Gendo Workflow

About Lanza Architects

Lanza Architects is led by Lucia, providing end-to-end architectural services, from first client meeting through drawings, contractor liaison, and post-occupancy. The practice focuses on clear communication and tailored deliverables, adding 3D visuals when they meaningfully support decisions.

Meet Lucia

As a one-person studio, Lucia handles everything: client engagement, design, technical delivery, and coordination. Increasingly, clients ask for 3D visuals to understand materials and massing. Gendo helps her provide these affordably and quickly, without the overheads of outsourcing full visualisation.

Sometimes clients only need one key image. With Gendo I can produce it quickly and keep costs sensible.

Visualisation Before Gendo

Lucia previously experimented with Twinmotion but hit practical limits on a laptop, projects became heavy, scenes wouldn’t reliably reopen, and rework was common. This meant visuals were offered only sparingly, and usually for internal exploration rather than client-facing materials.

It took too long to be viable for client work and I couldn’t fairly charge for that time.

Discovering Gendo

Lucia first heard about Gendo through a fellow architect at a networking event who encouraged her to try it. At first, she compared it to ChatGPT, expecting similar behaviour but soon realised Gendo served different purposes.

After a short onboarding call with the Gendo team, everything clicked. She quickly saw how Gendo could visualise her designs in a way that respected her architectural intent, delivering photoreal results in minutes rather than hours.

What began as curiosity soon became a key part of her workflow for both client communication and design inspiration.

Once I understood how Gendo works best, the results came quickly.

Adding Life Into Gendo Renders

Before

After

Before: A clean architectural Gendo render showcasing the modern home in a quiet natural setting, focused purely on form, light, and landscape.

After: With Quick Populate, Lucia added people and activity, turning the static scene into a vibrant, lived-in moment full of warmth and realism.

Personal Proof Point
One of Lucia’s early Gendo renderings, an image of her own home extension, was so motivating that she printed and framed it in her studio as a daily design inspiration!

Impact on Workflow

✅ Quicker clarity for clients. Clients who struggle with 2D drawings can “see” options immediately. In one project, Lucia shared ~10 stair layout visuals; decisions followed quickly.

✅ Practical on a laptop. Gendo removes the heavy lifting that previously made Twinmotion impractical day-to-day.

✅ Saves hours vs manual rework. Fast iterations without rebuilding heavy scenes.

It cements decisions, clients say ‘that’s exactly what we want’ far earlier.

Client & Team Feedback

Clients consistently find the images helpful and confidence-building, even when they’re simple, option-testing visuals. Internally, Lucia uses Gendo both for communication and design exploration, dialling adherence down to spark alternative material or composition ideas.

Results

✅ Faster client buy-in on layout and material choices

✅ Clearer communication, less time explaining, more time deciding

✅ More offers in proposals

✅ Portfolio uplift, polished images ready for marketing when needed

Looking Ahead

Gendo is now part of Lucia’s everyday workflow, helping her design, present, and inspire more effectively.

By including visuals in her proposals, she’s giving clients greater clarity and herself more creative freedom.

As new features arrive, she sees Gendo becoming an even bigger part of how she works and communicates design ideas.

Closing Thoughts

Gendo helps me give clients the image that unlocks the decision. It’s fast, it’s practical on my setup, and it’s inspiring I’ve literally framed one of the renders in my studio.

Start for free with Gendo.