The Clearest Way to Represent a Project
How a small residential and commercial practice uses Gendo to control render generation, speed up presentations and close deals on the strength of the imagery.
Far faster
Time to a presentable visual
Control
Over generation and result
Deals closed
On the strength of presentations
Hernández Arquitectos
Team Size
Small practice
Discipline
Architecture
Projects
Residential and commercial
Architect
Rubén Ángel Hernández García
Hernández Arquitectos is a small architectural firm working across both residential and commercial projects.
Presentation quality carries commercial weight for a practice of this size, because the image is often what decides whether a proposal is understood and accepted.
"It is the best option for representing a project."
— Rubén Ángel Hernández García, Architect
Realistic visualisation was the constraint
The practice's limitation before Gendo was straightforward: producing realistic visualisations of its proposals.
That matters beyond aesthetics. A realistic reading of the project makes it easier for a client to interact with the proposal and understand what is being offered.
Control and speed in the same tool
What registered first was control over generation and the speed at which renders arrive. Interacting with the platform is straightforward, which is what allowed it to sit inside an existing workflow rather than replace it.
"Interacting with the program is easy; it is much smoother and simpler."
Rubén Ángel Hernández García, Architect
Mixed-use schemes explained in one image
Commercial and retail interiors have to communicate atmosphere, occupancy and material at once, which is difficult to describe in drawings alone.
Producing populated views quickly means the client sees the scheme in use rather than in principle.
Material decisions made visible
Kitchen and bathroom work is where stone, joinery and lighting have to be agreed precisely, and where clients most often need to see before they decide.
Getting those views to a realistic standard quickly removes a long-standing bottleneck in the practice's process.
Down to the fittings
The same approach carries into smaller rooms and detailed conditions, where finishes are decided at close range.
Consistency across scales is what makes a set of images read as one project.
From proposal to built work
The practice's built work shows the same material language it presents at proposal stage, which is the point of a realistic visualisation.
When the render and the finished room agree, the presentation earns trust on the next project.
The Impact: Faster presentations, clearer proposals
The practice reports that the process is far faster and that presentations have become significantly easier to prepare, with the proposed idea always clear in the output.
Key Outcomes
Visuals produced in a fraction of the time
The design intent reads without explanation
Less preparation for each client meeting
Presentations used to win the work
Surprised by the quality
Clients have been surprised by the quality of the images, and that reaction has translated into closed deals on the back of presentations.
The practice is asked regularly how its presentations are made, and shares the platform when it is.
"People always want to know how I create my presentations, so I share the website with them."
"It is the best option for representing a project."
Rubén Ángel Hernández García
Architect, Hernández Arquitectos
