A Faster Way to Test a Direction
How an independent interior and architectural visualisation studio uses Gendo to explore materials, colours and alternatives before committing to detailed 3D work.
More options
Presented earlier in the process
Residential & small commercial
Private houses and interiors
Less render time
On early-stage visuals
Kiev Design Online Studio
Team Size
Independent studio
Studio
Independent design and visualisation
Sectors
Residential interiors, private houses, small commercial
Services
Concept, 3D modelling, visualisation, animation
Kiev Design Online Studio works on architectural and interior projects including 3D visualisation and animation, mostly residential interiors, private houses and small commercial spaces. Clients are a mix of private owners, architects, designers and small studios.
The workflow runs from concept development through 3D modelling and visualisation to client revisions and final presentation.
"I wanted a faster way to explore design ideas, improve early-stage visuals, and give older projects a more polished and up-to-date look."
— Alex Terekh, Designer
Meet Alex Terekh
Designer, Kiev Design Online Studio
"Gendo is a useful additional tool for quickly exploring visual ideas, testing different design directions and improving existing project images. It does not replace the usual design workflow, but it can make experimentation faster and sometimes lead to unexpected ideas worth developing further."
Render time set the number of options
The constraints were render time, the difficulty of producing several variations quickly, and improving early-stage visuals without first committing to detailed 3D work.
The effect on the project was indirect but real: fewer options could be shown quickly, which slowed client feedback and, with it, the design decisions that depend on it.
Variations before the modelling commitment
Materials, colours and visual directions are now tested on the canvas before one is chosen for development. The studio treats it as an addition to the workflow rather than a replacement for it.
"The speed, simple workflow and ability to create different visual options quickly."
Alex Terekh, Designer
Testing directions, occasionally finding one
The stated use is deliberate: test materials, colours and variations, then decide which direction to develop further.
The studio also notes a secondary effect — unexpected results that occasionally inspire elements of the final design rather than merely illustrating it.
Options ready earlier in the conversation
The practical change is when the options exist. Visual alternatives can be prepared earlier and used to discuss direction, instead of arriving after the modelling work is already sunk.
The studio is measured about the rest: it has not yet used the tool extensively in client presentations, and treats the enhanced visuals as a communication aid rather than a claim.
Older projects brought up to date
One of the studio's stated reasons for trying Gendo was to give existing projects a more polished, current look — useful for an independent studio whose portfolio is its main route to work.
Improving existing visuals is now a regular use alongside new concept work.
The Impact: Faster experimentation, honestly framed
The studio does not yet put a figure on time saved. What it does report is more variations tested, better early-stage visuals, and older work brought up to standard.
Key Outcomes
Materials and colours tested before committing
Directions discussed sooner with clients
Concepts improved without detailed modelling
Existing projects re-presented to a current standard
Used mainly inside the workflow so far
The studio has not yet leaned on Gendo heavily in client presentations, and says so directly.
Its view is that the enhanced visuals help communicate design ideas more clearly, and that the value in the meantime is in the exploration itself.
"Gendo is a useful additional tool for quickly exploring visual ideas, testing different design directions and improving existing project images. It does not replace the usual design workflow, but it can make experimentation faster and sometimes lead to unexpected ideas worth developing further."
Alex Terekh
Designer, Kiev Design Online Studio
