Faster Visuals, Stronger Proposals: Lanza Architects' Gendo Workflow
Turning simple models and sketches into photoreal visuals that speed decisions and strengthen proposals.
Minutes
Per visual
Faster
Client buy-in
Stronger
Proposals
Lanza Architects
Team Size
1 people
Location
Melbourne, Australia
Principal
Lucia Milone
Focus
Residential Design
Lanza Architects is a solo practice led by Principal Architect Lucia Milone. The studio focuses on residential projects, delivering end-to-end architectural services from concept through to completion.
As a solo practitioner, Lucia handles every aspect of the design process, making efficiency critical to the practice's success.
Visit Lanza Architects
Meet Lucia Milone
Principal Architect
"For a solo practice, Gendo is transformative. I can compete with larger studios on visual quality without the overhead."
Limited Rendering Resources
As a solo architect working from a laptop, Lucia faced practical constraints that larger firms don't experience. Running Twinmotion or other resource-intensive rendering software simply wasn't feasible.
Without the ability to produce compelling visuals quickly, client conversations were often abstract and decisions took longer than necessary.
The alternative—outsourcing to visualization specialists—was expensive and introduced delays that didn't fit a solo practice's workflow.
Gendo: Practical and Powerful
Gendo offered what Lucia needed: professional-quality renders without hardware demands. Working directly in the browser, she could transform simple SketchUp models into presentation-ready visuals.
"Gendo helps me give clients the image that unlocks the decision. It's fast, it's practical on my setup, and it's inspiring."
Before & After
Drag to compare the transformation
The Impact: One Image, Faster Decisions
The key insight for Lucia was that sometimes one great image is all you need to move a project forward. Gendo made producing that image fast and affordable.
Key Outcomes
Browser-based workflow works on any device
Visuals that help clients see and decide
Studio-quality outputs without studio overhead
"For a solo practice, Gendo is transformative. I can compete with larger studios on visual quality without the overhead."
Lucia Milone
Principal Architect, Lanza Architects
