Options Prepared Before the Meeting, Not After It
How an interior design and architecture studio moved from time-consuming visuals under tight deadlines to multiple realistic options ready in advance of every client presentation.
Multiple options
Prepared before client meetings
Concept to documentation
Residential and commercial projects
Design intent held
Architecture preserved in the output
PURE D.S.
Team Size
Studio practice
Discipline
Interior design and architecture
Projects
Private residential and commercial
Scope
Concept, detailed design, visualisation, documentation
PURE D.S. is an interior design and architecture studio taking private residential and commercial projects from concept through detailed design, visualisation and final documentation.
Visualisation sits inside that sequence rather than at the end of it, which is why the speed of producing an image affects how the design itself is developed.
"It felt much more tailored to architecture than any other visualisation tool we had tried. The results also kept the architectural design and intent very well."
— Sana Alhashimi
High-quality visuals were the bottleneck under deadline
Producing high-quality visuals and design variations was time-consuming, and the pressure showed most under tight deadlines.
The knock-on effect was on decisions rather than images. Presenting several options quickly was difficult, so client decisions and approvals slowed while the studio waited on visuals.
A visualisation tool that reads as architectural
The studio came to Gendo looking for unlimited image generation and a faster, more flexible way to visualise its projects. What separated it from the AI tools already trialled was control: realistic materials, professionally placed people, and output that stayed faithful to the design rather than reinterpreting it.
"After trying many AI tools, we found it much more focused on architecture, with better control, realistic results, and the ability to explore ideas quickly."
Sana Alhashimi, Architect
Exploring before the meeting rather than during it
Options are now explored ahead of client presentations, so the meeting starts with directions to compare instead of a single view to react to.
The team's own read was that it was easy to pick up, and that the speed of exploring and presenting design ideas mattered more than any single feature.
"We can explore more options before meetings and prepare high-quality visuals much faster, which makes client presentations and design decisions more efficient."
Plans and elevations treated with the same care
The work is not limited to camera views. Layouts are taken to presentation quality too, so the plan a client sees is as legible as the render beside it.
That consistency across drawing types is what makes multiple options comparable rather than simply numerous.
Before & After
Drag to compare the transformation
Untextured base models carrying the geometry and the design decision, but not enough to present.
Realistic material, light and figures added without losing the architecture underneath.
The Impact: Faster to an option, faster to an approval
The studio produces realistic visuals quickly enough to test several directions on every project, which shortens the path from presentation to decision.
Key Outcomes
Variations explored rather than chosen blind
Client decisions no longer wait on visuals
Materials and figures handled professionally
Output stays true to the architecture
Impressed by the realism
Most clients have responded to the quality and realism of the visuals, and comparing directions side by side has made the concept easier to grasp.
Presenting several considered options in the same meeting has made the design conversation shorter and the decision clearer.
"Gendo has been a different kind of experience for us. After trying many AI tools, we found it much more focused on architecture, with better control, realistic results, and the ability to explore ideas quickly."
Sana Alhashimi
Architect, PURE D.S.
