Speeds Approvals and Client Sign-Off
How compelling AI visuals are accelerating planning decisions and building client confidence.
Hours → Minutes
Rendering time
Earlier
Client sign-off
Stronger
Planning submissions
Salmon Planning Company
Team Size
10-25 people
Location
United Kingdom
Director
Matt Green
Focus
Architecture, Planning, Urban Design
Salmon Planning Company is a multidisciplinary practice working across architecture, planning, and urban design. The team tackles projects ranging from residential developments to commercial schemes.
With a focus on navigating complex planning processes, the firm understands the importance of clear visual communication.
Visit Salmon Planning Company
Meet Matt Green
Director of Architecture
"The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."
Abstract Conversations, Slow Decisions
Planning submissions and client presentations often relied on technical drawings that didn't fully communicate design intent.
Without compelling visuals, conversations remained abstract, and decision-makers—whether clients or planning committees—took longer to reach conclusions.
The team needed a way to produce context-accurate visualizations quickly without adding significant time or cost to projects.
Visual Conviction Through Gendo
Gendo enabled the team to produce photoreal context images that helped everyone—from clients to planners—immediately understand proposals.
"The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."
Before & After
Drag to compare the transformation
The Impact: Faster Sign-Off, Stronger Submissions
With Gendo-enhanced visuals, the practice saw measurable improvements in how quickly projects moved through approval stages.
Key Outcomes
Stakeholders grasp proposals on first viewing
Decisions made sooner in the design process
Visual evidence that supports applications
"The Gendo imagery facilitates conviction in decisions. It's not just the architect saying 'trust me' – the image speaks for itself."
Matt Green
Director of Architecture, Salmon Planning
